The Advertising Standards Agency have upheld complaints about the BT ad that says it’s, “rolling out up to 20 meg speeds” to give “consistently faster broadband“. The ASA stated that “it had not seen sufficient evidence to support the claim and concluded that the advert was likely to mislead“.

The problem I had with that advert – the one where Adam and Jane are talking over the phone about viewing houses and the estate agent’s connection is slower than Jane’s –  is slightly more obvious…

The estate agent showing Adam the houses online is using his laptop inside a property being viewed. Surely it wouldn’t be using the property owner’s broadband connection, would it? So it’s not comparing like-for-like, is it?

Schoolboy error!

..

A couple of signs I’ve spotted over the last few days. Who makes this stuff?

That’s the first phantom comma I’ve ever seen, plus a probable record for the number of phantom apostrophes on one sign. Impressive!

Here’s a photo, taken in my kitchen, of a bottle of juice drink from Aldi….

Notice anything?

The creeping menace of phantom apostrophes. They’re becoming deeper and deeper entrenched into our collective psyche. Soon this ignorant Philistine of a grammatical error will become part of the English language.

You mark my word’s!