The Advertising Standards Agency have upheld complaints about the BT ad that says it’s, “rolling out up to 20 meg speeds” to give “consistently faster broadband“. The ASA stated that “it had not seen sufficient evidence to support the claim and concluded that the advert was likely to mislead“.

The problem I had with that advert – the one where Adam and Jane are talking over the phone about viewing houses and the estate agent’s connection is slower than Jane’s –  is slightly more obvious…

The estate agent showing Adam the houses online is using his laptop inside a property being viewed. Surely it wouldn’t be using the property owner’s broadband connection, would it? So it’s not comparing like-for-like, is it?

Schoolboy error!

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