This is a really handy bit of software. I found Dropbox when I was looking for an easy way to share files with my work colleagues at House Advertiser. I needed a solution which was easy to use, as like most companies, our directors have varying levels of PC expertise. Dropbox fits the bill admirably.

The idea is that you get some storage space on an internet server (it’s run by Amazon) where you can store your files and some software to install which creates a special folder on your computer. Any files dropped into this folder get automatically uploaded to your internet storage space. It’s a really simple backup solution for important files – however, it’s even more useful than this when you use more than one computer….

Installing the software on a second internet-connected machine allows you to have the SAME Dropbox on them both. Files dropped into one box magically appear in the other. I find it’s a great way to have my work files available on my home computer – especially as I made my ‘My Documents’ folder be my Dropbox. Now, whenever I create and save, or edit a document at work, I know that the same file is also saved to my home PC (and also backed up on the internet).

There are other ways Dropbox can work – by having individual accounts on each computer and sharing designated folders within  one of the Dropboxes for example (that’s what we do for House Advertiser). Its quite versatile. The best thing is that you can use the system free, paying for extra storage space only when you need it.

At H-A, we all mainly use PCs, but the system works with Linux and Mac too so I may install it on my Linux box at work when I have some time to play.

Niftiest bit of software I’ve found in ages!

If, like me, you use the BBC news website to catch up on what’s happening in the world, you may have seen evidence of the presentation of news items being skewed by external influences. I just saw something on the site today which leads me to believe it’s still happening, despite them being aware of the problem.

There’s a screenshot below of a section of their site which displays the most popular and most shared text news items and the most viewed video stories. There’s one story shown in the most read section, “Beer with 32% strength launched” about a Scottish craft  Brewery called Brewdog who have created a beer which has a very high alcohol content. Trouble is, the story was from November – why is it suddenly appearing as a ‘most-read’ story in the middle of February?

I have a suspicion that this story could be an example of one being bumped up the list artificially. It may be no coincidence that the brewery concerned are skillful in the art of viral marketing (as well as making excellent beer) and they have a share-ownership scheme which is coming to a close and has been widely promoted over the past few days.

OK, so if you like Brewdog (and you think their viral marketing methods are doing this), you may think they’re clever in the way that they’re getting national news coverage for free. However, if nothing else it should make everybody think twice about the way our news is presented and the fact that we’re constantly manipulated by all kinds of marketing and political / religious / commercial  lobbying ploys.

How do you think your ‘shopping experience’ in Fakenham has changed since the major supermarkets arrived in town?

I got an email from somebody in Saffron Walden asking this question. His town is being targeted for a new Sainsbury store and their Tesco is planning to extend. It already has a Waitrose too. Here’s his message…

“I am contacting you because here in Saffron Walden we already have two supermarkets (Waitrose and Tesco) and now Sainsbury’s has applied to build a third one on the edge of town. We see from a 1998 report from the Office of the Deputy Prime Minister that there was a decline in market share for the town centre convenience sector in Fakenham of 64% caused by supermarkets.  Do you recall this being the case?  And how has the town centre coped since then?”

I said I’d post it here to see if anybody in Fakenham would care to voice their opinion. My reply to him is in the first comment below…

The local press are reporting that nationwide pub chain JD Wetherspoon are considering opening an outlet in Fakenham. A company spokesperson apparently denied they had looked at The Crown, which remains empty in the town centre, but had viewed another location.

OK – it’s sweepstake time! Any ideas as to the premises they’re considering? Could it be a takeover of The Hungry Horse? Could it be the old Godfrey DIY building by the town sign? Possibly the ex-Learning Centre premises?

Your thoughts and comments are welcome.